AI Insights · Timothy · July 2025
Top 5 Personal Finance Apps on iOS in the Middle East: Q2 2025
Explore the performance trends of the top personal finance apps on iOS in the Middle East during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the top personal finance applications on iOS in the Middle East showcased varied performance in terms of downloads, revenue, and user engagement, as reported by Sensor Tower.
Drahim: Manage & Grow Finances experienced fluctuating trends. Weekly downloads peaked mid-quarter at approximately 23.7K, while weekly revenue saw a high of about $3.1K in late April. Active users reached a peak of around 100.7K in late May, before settling at approximately 79.4K by the end of June.
Splitwise maintained a stable revenue trend, with a peak of around $1.7K in early June. Downloads fluctuated, peaking at about 4.3K in mid-May. Active users started at roughly 62.8K and showed a gradual decline, ending the quarter at about 50.8K.
ADCB Hayyak showed consistent download numbers, maintaining a weekly average of around 2.3K, while active users decreased from around 16.2K to about 7.1K over the quarter.
Malaa: Track, Save & Invest saw a dramatic rise in downloads, peaking at approximately 31.2K in the final week of June. Active users also increased, starting at around 48K and ending at about 78.9K.
Lastly, مصاريف maintained steady downloads, with a notable peak of about 2.3K in the last week of June. Active users remained relatively stable, ending the quarter at approximately 18.1K.
These insights provide a glimpse into the dynamic landscape of personal finance apps in the Middle East, with further details available through Sensor Tower's comprehensive analytics.
